I want to position my books as premium-priced versions on the reasonably-priced scale, if that makes sense, to find a sweet spot between the high-end of what my brand can support and the low end that results in impulse purchases and maximum sales volume.

Barry Eisler

Barry Eisler

Between Books Brand End Find High-End Impulse Low Makes Maximum Position Purchases Results Sales Scale Sense Spot Support Sweet Versions Volume Want

Related Quotes

I'm not sure why I'm so drawn to heroes who do bad things and to villains who think they're the good guys, but I do find that moral ambiguity and conflict makes for great characters.

— Barry Eisler

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The difference between being a victim and a survivor is often a low level of situational awareness. You can't be a super-spy, watchful and paranoid every day. But I am more watchful than the average American.

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I always want my books to reach a positive point in the end.

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