I wanted to do something a little more people-focused.

It was like serendipity. It was a good time for me to leave my job.

I wasn't sure how to find the right vendor, how to get the best prices to get started.

I was really looking to have a more relaxed lifestyle and be close to family.

Our editorial team goes through, and we choose to publish the ones submitted by the people who take it the most seriously. Particularly the people who want to promote a cause or people doing it for fun that have something to offer the people who are reading the book.

It was a meaningful 'up' round. A significant chunk of that was from the four [prior investors] stepping up.