I was quite scared,

I'm quite scared.

There's no purer feeling in the world than being scared.

I'm quite scared of flying, and especially helicopters, I don't like them at all.

He didn’t know if that was really true or not, but he discovered something which was tremendously liberating: he didn’t care. He was very tired of thinking and thinking and still not knowing. He was also tired of being frightened, like a man who has entered a cave on a lark and now begins to suspect he is lost. Stop thinking about it, then. That’s the solution.

From a branding standpoint, they've done something quite important.