I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

Internet advertising will not replace traditional media, it will compliment them.

In advertising, sex sells. But only if you're selling sex.

Advertising practitioners are interpreters. But unlike foreign language interpreters, adpeople must constantly learn new languages. They must understand the language of each new product, and speak the language of each new target audience.

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.