I'm always looking over my shoulder, needing to stay ahead of the game.

Creativity runs on automatic, no matter what's happening in other parts of my life. I can't help myself. It's been in me, and it evolves in me over the years. It's a condition in me.

If you're good, you're always looking over your shoulder.

I'm looking for best practices constantly. Apple has beautiful design, beautiful product, incredibly functional. But mostly it's about picking product, getting behind it, marketing it and introducing it to a customer. What they've done just inspires me.

I feel we slept on them. We were looking a game ahead.

People like consistency. Whether it's a store or a restaurant, they want to come in and see what you are famous for.