I'm obsessed with media and the way audiences can become creative participants.

What better way to connect with people than by staring and talking straight at them? Don't blink - that's one less connection you could have made.

I'm always glad when people come together to help each other - whether they're raising money for somebody in a bad situation or making a creative piece like a song.

If you want to get into the creative world, you have to just keep flogging away even when nobody's paying attention. Because then when somebody finally does pay attention, it's certainly a lot more interesting when you have a ton of stuff to show.

I don't want to get too philosophical, but in a sense, you're given this gift, this sort of creative force in you, and I think everyone has it, and it's completely unique to you. And you as a person have a little bit of a responsibility as its shepherd if you choose to incorporate that into your life.

Media audiences are increasingly fragmented, and companies are becoming more creative with how they get their brand in front of people and using different types of media to do it.