I'm working on bridging the gap between mainstream famous and Internet famous. They're two different things, but eventually, social media will be the way to become a celebrity.

My goal is to bridge the gap between social media and traditional media.

When I talk to CEOs, they're not educated about social media.

You learn the hard way. That's the thing with social media. Nobody knows what they're doing.

Social media... it's the future for the new generation.

But the truth is that the world has changed. And not participating in the conversation is a loud statement of its own to your customer base. You can’t control your branding message in any case because your customers are already talking about you online. The best you can do is to participate.