I've always been into taking my photos, cropping them square, putting them through a filter in Photoshop.

In the past, people have looked at photos as a record of memory. The focus has been on the past tense. With Instagram, the focus is on the present tense.

Instagram was created because there was no single place dedicated to giving your mobile photos a place to live and to be seen.

Photos were seen as the most private type of content, and 'Instagram' really flipped that on its head and said photos can be really public.

One of the earliest requested features was to do premium filters where a brand could sponsor a filter. It's just not in our wheelhouse. It doesn't feel 'Instagram'-my in the way that the high-quality brand ads do.

Good companies are always fundraising. Whether you're meeting people or considering firms, you're always fundraising.