I've been interested in watching the level of conservative misinformation that circulates through the media.

During the '90s the flow of misinformation was established.

When I founded Media Matters, there was another model, which would have been to call this the Brock Report. But I was much less interested in my own profile by that point, because I had already done that once, and it was not terribly fulfilling at the end of the day.

There's every financial incentive in the world to stay in the conservative movement forever.

I have long felt that it is readers and viewers of conservative media who could benefit from a more balanced discussion of what is at stake in our policy and the actions of our government.

Eventually the story would spill over into the regular media.