I've definitely had my share of calls where I just laugh. Someone came to me once and wanted to do a signature Hawk cologne. I was like, 'Of what? Sweaty pads? Am I wringing out my pads into a little perfume bottle?'

Skating was popular, but it wasn't mainstream. It had this underground following, and you could go on tours, win decent prize money, and make royalties from signature products - that's how I came to buy a house when I was a senior in high school.

I won't quit skating until I am physically unable.

Technology has allowed me to reach my fans directly. Social media: it has been a complete revolution of how to interact, promote and share things.

I wanted to promote skateboarding as much as possible through different media.

When I landed the first 900 at the XGames, it was just - it was a personal achievement. It was something that I have strived for for years and years and years, and in a lot of ways had given up on it. But I just didn't think of the resonance that would have.