ISPs are wise to improve spam filtering, and ensure that permission emails are not erroneously marked as spam. Consumers have a plethora of providers to choose from and will stray from those who do not effectively filter messages.

David Daniels

Consumers Ensure Erroneously Filtering Improve Marked Not Permission Spam Wise

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Given what I know of spam, [filtering won't] be very effective in reliably differentiating types of spam, without requiring large amounts of manual intervention,

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It's not just a filtering function.

— Larry Deutsch

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Consumers use the 'S' word very easily. Their definition of spam is completely different from a marketer's definition of spam.

— Stephanie Miller

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Even when spam doesn't get to your inbox, it uses up bandwidth. The necessary increased filtering also risks blocking genuine e-mails.

— Richard Cox

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We're beginning to see concrete evidence that McDonald's relationship with consumers is improving, and the rewards are filtering down to the bottom line.

— Carl Sibiliski

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