I'd like to see this in the U.S.. The real value isn't tagging a box. It is tagging the printer so you can use the information someday if the product comes back.

The Brazil market is small enough for us to do everything end to end without spending gazillions of dollars. We're RFID -enabling the complete supply chain, including manufacturing, distribution, repair, reverse logistics and recycling.

We're recording the DNA of the unit as we make it.

People think footballers are all like robots - we can control everything on the pitch. But your heart is beating 200 times a minute; it's very, very physical.

Football can generate excitement and bring people together.

I've had one month's holiday and I'm fresh now.