If a client knows that a movie promotion generated a sales increase of 35% for a particular item in his restaurants, he can ensure that he has sufficient supply on hand to meet the demand for future promotions.

It is crucial that restaurants match sales with shipments. If demand for an item exceeds supply, individual restaurants are faced with either unhappy customers or higher costs when they have to place special orders at the last minute. Conversely, an over-supply of a product is an unnecessary expense. Pairing an automated marketing intelligence system with a sophisticated supply chain program virtually guarantees that a restaurant will have the products the customer wants.

Already in December, the vehicle sales data seemed to be regaining traction.

The retail sales figures were really soft, much softer than expected.

If I want to hear covers, I'll listen to the radio.

Successful marketers have long-recognized the fact that marketing must be viewed as an investment, and not simply a line-item expense. Like any investment, marketing programs must be evaluated on the incremental returns they generate, and the ability to do that exists today in a growing number of industries.