If a site is perfectly usable but it lacks an elegant and appropriate design style, it will fail.

Curt Cloninger

Appropriate Design Elegant Fail Lacks Perfectly Site Style Usable

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To dismiss front-end design as mere 'icing' is to jeopardize the success of any site.

— Curt Cloninger

DesignDismissFront

It may be slow, but it's perfectly usable.

— Kevin McGehee

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To dismiss front-end design as mere ‘icing’ is to jeopardize the success of any site.

— Curt Cloninger

We determined early on in our site evaluations that most of the structures weren't usable.

— Lori Nelson

DeterminedEarlySite

A good style must, first of all, be clear. It must . . . be appropriate.

AppropriateClarityStyle