If I walk up to a can of Red Bull, I'm thinking about Formula One; I'm thinking about incredible athletic performances. And it helps me choose that can over something else to either side of it.

I was inspired by how Red Bull isn't about the drink; it isn't about the product or the can. Red Bull is a platform to celebrate all that humans are capable of accomplishing. They built a lifestyle movement, a brand that sold this product.

I hate the taste of alcohol. When I'm drinking, I'm drinking Red Bull.

Dear Red Bull: Where the fuck are my wings?!

I never thought my face would be on the cover of a Red Bull Six Pack.

I'm still a Red Bull driver. I'm part of this family more than ever.