If I'm doing a logo, I'll do it in black and white. Once the form is feeling right, only then do I start exploring the color palettes. A good example was the process of rebranding the Salvador Dali Museum. I did at least 100 versions in black and white.

Black and white creates a strange dreamscape that color never can.

Diversity doesn't mean black and white only.

Color can do anything that black-and-white can.

It's good to play something that's black and white, and a guy that sees right and wrong. I've never played a character like that.

The Sophisticate: “The world isn’t black and white. No one does pure good or pure bad. It’s all gray. Therefore, no one is better than anyone else.”

The Zetet: “Knowing only gray, you conclude that all grays are the same shade. You mock the simplicity of the two-color view, yet you replace it with a one-color view….