If it's got good data in a large index, then you can say it's a viable business and know your customers will go to that search engine.

It is awfully important to know what is and what is not your business

I don't really get much business from the people who frequent the DMV. It's kind of further away. Most of the people who come in here are regulars in town. We do a very local following here. Business is very good.

It's imperative that all segments of society be prepared. The business community is vital.

Most of our business comes to us from the Internet.

[However, some warn that advertisers should be careful not to overestimate their relationship to consumers. Ian Schafer, CEO of Deep Focus, a New York interactive agency, cautioned,] When you look at the reach, you're limited to the number of people who have this on their desktops. ... It's a big commitment for consumers.