If looks and physical beauty do not matter why is everyone so offended if you tell them they are not attractive.

Trying to dismiss the value of physical beauty in human beings is like trying to dismiss the value of oxygen in air.

For me, physical beauty is never the reason for attraction to anyone.

Beauty is not just physical.

He wasn't at all what she had imagined.
Tall, yes- but not plain, not dependable, not kind. Not by any stretch of fancy.
The gray eyes that regarded her were as deep and subtle and light-tricked as smoke from a wildfire. The face belonged to an archangel from the shadows: a cool, sulky mouth and an aquiline profile, and Satan's own intelligence in the assessing look he gave her. The candles behind him lit a smoldering halo of reddish gold around his black hair and turned each faint, frosted breath to a brief glow.
He was not homely. He was utterly and appallingly beautiful, in the way the gleaming steel blossoms of murder and mayhem adorning the walls of the great hall were beautiful.

Physical beauty isn't so impressive to me.