If men liked shopping, they'd call it research.

Showing up underdressed is as smart as standing in the marketplace and shouting you've become an agent for the crown."
"I'd hang myself first. I hate being a female."
"Well until you sprout a beard and cock there you are.

We had an audience primarily of women, until men got wind of it.

This maps onto Yankee Group research. We, too, have found that men are heavier users of these technologies than women, and better educated people tend to have more consumer-electronic devices than other segments.

Women need to realize that jogging clothes are for exercise, and please don't wear black to weddings, y'all. Men, please don't wear shorts with your hairy legs sticking out. It is okay for sports or intimate situations.

What his research seems to be saying is that women are the laughers and men get the laughs.