If people are failing, they look inept. If people are succeeding, they look strong and good and competent. That's the 'halo effect.' Your first impression of a thing sets up your subsequent beliefs. If the company looks inept to you, you may assume everything else they do is inept.

Daniel Kahneman

Daniel Kahneman

Assume Beliefs Company Competent Effect Else Everything Failing First First Impression Good Halo Impression Inept Look Looks May People Sets Strong Subsequent Succeeding Thing Up You Your

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