If somebody tweets 'I like Coca-Cola,' does that mean that they're actually going to buy Coca-Cola? One can? Two cans? Three cans? If they retweet someone else's Tweet, does that mean they're going to buy it?

Bodies aren't the same as Coca-Cola cans.

Our guts can really mislead us. Sometimes, what we think of as our gut is something else, like an outside influence. If you're going to buy an apartment and it smells of freshly baked bread, you're more likely to want to buy it.

Marlboro is the equivalent of Coca-Cola,

Debt vultures are really the scum at the bottom of the pond. These are guys who buy up the debts of the world's poorest countries on the secondary market. You can go buy debts of a country like Peru, for example, at a real discount. Why? Because people think that the debts won't be repaid.

Other than last year, with Meijer and Coca-Cola, we didn't have a clue what we were doing and never even expected to be in the 500, and we've always managed to put a deal together. It has been an uphill battle ... but we're not giving up.