If the beat gets to the audience, and the message touches them, you've got a hit.

Songs used to be short, then they became longer, and now they're getting shorter. But otherwise, music is about a beat and a message. If the beat gets to the audience, and the message touches them, you've got a hit.

But otherwise, music is about a beat and a message.

For the most part, that message hasn't changed a lot over the years - love is still love, and heartbreak is still heartbreak.

Despite all the technical improvements, it still boils down to a man or a woman and a microphone, playing music, sharing stories, talking about issues - communicating with an audience.

I'd like to feel that an advertiser gets something extra when they advertise with us - a certain humanity that comes from upbeat and positive human interest letters and success stories.