If the industry adopts a consistent approach, the playing field is leveled for all producers and everyone benefits through increased production and disease control.

Certainly, in the same way the Web has leveled the playing field for businesses of all sizes to compete, search has taken that one step further. It allows Mom and Pops to get that much closer to shoppers they wouldn't ordinarily come into contact with.

We're disappointed that we haven't been more consistent on the field.

If they are so efficient, why do they need a handout? ... Talk about a fair playing field between the Medicare and the private sector. That's hogwash, that's hogwash.

It's hard to discern a consistent approach.

The Internet has leveled the investment playing field.