If the spoof is good, people will want to go see the movie. It's like they say, no publicity is bad publicity.

The publicity would have been high on the first person tried. The second tried would then be at a substantial advantage or disadvantage. We wouldn't take that chance.

Publicity is like poison; it doesn't hurt unless you swallow it.

There will be plenty of exposure and publicity, so it's up to him now.

It's awesome, ... The longer they wait, the more publicity this will get.

There are some communities that feel you shouldn't give them the publicity, because it's just going to make people curious. There are communities who feel we need to fight them tooth and nail. What we have seen, though, is that ignoring them does not make them go away. If we sit back and let them have free reign, we lose members of our community.