If they're giving a heavy sales pitch, I'm suspicious of them. Are they trying to sell a product or trying to help you be successful?

The gallery was thinking about some of the advantages of interactivity and also about giving the public open access to the collection. That would increase their sense of connection to the museum, encourage them to wander and make them feel like they had a leg up on the other visitors.

We're always trying to learn something new,

Coming off good first-quarter sales, we're excited about this market.

We can't keep up with production, and sales are up 60 percent this year. We are trying to figure out if we should add on here or build a new plant. We are producing 40,000 barrels of beer a year and selling only in Wisconsin. We're looking to expand to keep up with demand -- we're not adding new territory.

We're not trying to displace (offline sales); we're trying to offer another channel. Our goal is reaching out to the community and understanding what it is that eBay can do to help keep interest in collecting alive. That's really important to us.