If traditional doesn't work, then traditions won't do.

Plug into the anti-obvious power of the rebel. Or get those opposing minds to plug into your purpose, to solve your problem, to reimagine your process.

Strategy and culture should have breakfast together.

Innovation can start with wanting what does not yet exist - and finding a solution - or seeing what does not yet exist - and finding an opportunity.

The psychology of individual creativity is about at least three different things. First, creativity is about thinking differently. Second, creativity is about feeling differently. Third, creativity is about focusing, or committing, differently.

Following the rules of your industry will only get you so far.