If we limited alcohol sales and advertising, I think it would have a positive effect on alcoholism. We can't change the older generation, but we can still try to reach young people.

We are a tiny nation of 1.4 million people and one of the world's fastest shrinking populations. A country like ours will die out if it keeps drinking like this.

On the whole, there is a general consensus that alcohol advertising plays a role but how much of a role is still open to debate, and research.

That's why we have asked neighboring administrations to increase their supervision of alcohol sales.

The more alcohol advertising kids are exposed to, the more likely they are to drink, and drink heavily. We have stronger and stronger research showing there is a link to advertising.

This is the most solid piece of research evidence to come forth to date linking exposure to alcohol advertising and increased youth drinking.