If you have coyotes or other wildlife, they really have to work on it for a long time to even think about getting through. A pet door allows the pets to come back inside should something outside the fence scare them.

We sell deer-proof fencing that is basically invisible from 20 feet away.

We recognize that it's a big clunky thing to put in your store. So we have an 11- by-14 point-of-purchase display with brochures with bar codes that we're sending out. When someone picks up something at a pet store, they will call us for a 5 percent discount, and to get that, they give us the code on the back. Then we send $50 to the pet store for every new client. All they have to do is set the brochures out.

Cats were meant to be outdoors, running around and roaming and playing in the fresh air and sunshine. They're much happier. These kittens we have outside within the enclosure just tear around the yard, tackle each other and play.

Canada is a country so square that even the female impersonators are women

If there is problem with the formula, they've got potential downside to the stock.