If you look at the chart, C$1.17 has been a difficult level to break for a while.

We viewed this as very technical ... very chart-based.

the level of a mammoth new campaign.

The chart of oil priced in euros is not a pretty picture,

We needed a little bit of a break to regroup after the losses. The last one was particularly tough because it was so close and in our grasp. The time off has given us a chance to reflect on what's gone on so far and given us a chance to make some adjustments as a team.

It is not something that is just limited to the upper echelons, ... It's difficult (at any level) to have those discussions in a classroom setting or a direct report situation. But you have that direct, meaningful input through coaching.