If you look at the Internet, it's been hard for a lot of the traditional media companies to launch viable brands.

Only true love can fuel the hard work that awaits you.

Traditional magazine companies couldn't imagine a launch like this. Relish is much more than a magazine. Consumers can come to the Web site, subscribe to the e-newsletter, and, uniquely, many will also receive Relish as syndicated columns within their newspaper as well. That's just the beginning. The key is the brand launches with a combination of consumer options, and advertisers can take advantage of the brand's engagement in many ways.

I always hustled to make money and pay for school. I was never afraid of hard work.

I think online is a better platform. If you look at the metrics, if you look at the delivery system, if you look at social - all of the things that online can do - TV can't compete.

Authenticity is really important, and sometimes that's really hard to get.