If you shoot an existing putting surface and put it into the software, you've essentially mapped that surface,

Compounding the cost, most mapping software is processor-intense.

From a business perspective, the best thing that we can do is create software that companies can deploy today. To get into business environments, what you have to offer can't be about a revolution, it has to be about evolving and embracing [what's out there now], and in some cases, proprietary and closed systems do make sense.

Analytical software enables you to shift human resources from rote data collection to value-added customer service and support where the human touch makes a profound difference.

Software is a great combination between artistry and engineering. When you finally get done and get to appreciate what you have done it is like a part of yourself that you've put together. I think a lot of the people here feel that way.

There has been a move away from best-of-breed CRM software vendors towards companies like SAP that offer complete suites integrating CRM with other enterprise applications.