If you're looking to grow your user base, is there a best way to cost-effectively attract valuable users? I'm increasingly convinced the best way is by harnessing a concept called social proof, a relatively untapped gold mine in the age of the social web.

Aileen Lee

Age Attract Base Best Best Way Concept Convinced Gold Grow Increasingly Looking Mine Proof Relatively Social Untapped User Users Valuable Way Web You Your

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If you're a digital startup, building and highlighting your social proof is the best way for new users to learn about you.

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