If your business had no risk, you could go get a bank loan and call it a day. VCs like risks - without them, venture capital wouldn't exist. But they need to be risks that VCs are good at assessing and managing.

We believed the world didn't need another commoditized venture capital firm.

Many of the best firms historically in venture capital have been multi-sector.

You say: "I'm a blue sky thinker." Investor thinks: "You have no business model, and you don't know how to ship."

You say: "The last time I contacted you, I..." Investor thinks: "I'm going to fire my secretary for putting this clown on my calendar again."

Here's what you should say [to investor]: "This is what my company does..." It's that simple. What you're trying to do is get potential investors to fantasize about how your product or service will make a boatload of money. They can't fantasize if they don't know what you do.