I'm in love with the new iMac -- it's the finest product Apple has ever created.


Steve Jobs

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Steve Wozniak and Steve Jobs founded Apple Inc, which set the computing world on its ear with the Ma...
KEVIN MITNICK
When Steve Jobs and Steve Wozniak created Apple computer in a garage in Palo Alto, it heralded the b...
ERIC RIES
At the end of his Macworld keynote address in January, Steve Jobs, Apple's CEO, noted that the compa...
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Get your feet off my desk, get out of here, you [Steve Jobs] stink, and we're not going to buy your ...
JOE KEENAN
Стив считал: в гениальном компьютере аппаратное и прог...
WALTER ISAACSON
Steve Jobs thus became the greatest business executive of our era, the one most certain to be rememb...
WALTER ISAACSON
I discovered that the best innovation is sometimes the company, the way you organize a company.
WALTER ISAACSON
Steve Jobs didn't really set the direction of my Apple I and Apple II designs but he did the mor...
STEVE WOZNIAK
Think different does not mean to think out of the box. It means to question what the significance of...
PRIYAVRAT GUPTA
Steve Jobs has been right twice. The first time we got Apple. The second time we got NeXT. The Macin...
GARY WOLF
Steve Jobs has done a good job of selling, and the Apple interface is still superior, but he doesn't...
BRUCE TOGNAZZINI
Years later, on a Steve Jobs discussion board on the website Gawker, the following tale appeared fro...
WALTER ISAACSON
A lot of people thought Steve Jobs was a CEO of Apple but he never was until he came back to Apple i...
ANDY HERTZFELD
It's a runaway hit. Apple has created by far the neatest looking, easiest to use product, which has ...
TIM BAJARIN
It's a runaway hit, ... Apple has created by far the neatest looking, easiest to use product, which ...
TIM BAJARIN
Design is the fundamental soul of a man-made creation that ends up expressing itself in successive o...
STEVE JOBS
To discuss a Martin Amis book, you must first discuss the orchestrated release of a Martin Amis book...
GRAYDON CARTER
Steve Jobs and Apple are going to be toast. There's going to be a completely different landscape.
WAYNE ROSSO
Algunas personas proponen: «Dales a los clientes lo que quieren». Pero esa no es mi postura. Nuest...
WALTER ISAACSON
I don’t have any skeletons in my closet that can’t be allowed out.
WALTER ISAACSON
I never worried about money. I grew up in a middle-class family, so I never thought I would starve. ...
WALTER ISAACSON
«Это самый дорогой телефон в мире, — говорил Стив Балл�...
WALTER ISAACSON
Sometimes life's going to hit you in the head with a brick. Don't lose faith. I'm convinced that the...
STEVE JOBS
Have the courage to follow your heart and intuition. They somehow already know what you truly want t...
STEVE JOBS
The heaviness of being successful was replaced by the lightness of being a beginner again.
STEVE JOBS
Apple very deliberately - and this was very much Steve Jobs' point of view - Apple has concentra...
WALT MOSSBERG
I think that we see Steve Jobs as the genius speaker in the mock black turtleneck with the round gla...
JOSHUA MICHAEL STERN
Apple Computer would not have reached its current peak of success if it had feared to roll the dice ...
NAVEEN JAIN
I've been thinking hard about the Apple product-development process since I left. If you follow my [...
DONALD NORMAN
People identify some of the greatest brands today with the people who revolutionized the industries ...
OMAR AL BUSAIDY
[Sony BMG CEO Andrew Lack points out that Apple has a multitude of products supporting it, something...
ANDREW LACK
Stay the course and keep building an integrated Apple ecosystem of iPhone + iPod + iMac + iTunes + A...
JOHN SCULLEY
So, your kids must love the iPad?” I asked Mr. [Steve] Jobs, trying to change the subject. The com...
NICK BILTON
I think there is probably no better person to aspire to emulate than Steve Jobs and what he has done...
HOWARD SCHULTZ
Walter Issacson biographer of Steve Jobs:

I remember sitting in his backyard in his garde...
WALTER ISAACSON
Details matter, it's worth waiting to get it right.
STEVE JOBS
When you're doing something for yourself, or your best friend or family, you're not going to cheese ...
STEVE JOBS
In fact Sarah Palin has created more jobs than Obama has. She created eleven jobs fact-checking at t...
ANN COULTER
To fit the exotic form factors Apple has come up with, they seem to build desktops similar to laptop...
ANDREW RASSWEILER
Steve Jobs came back to Apple in 1997 - the iPod came out 4 years later. 3 years after that is the f...
CAROL BARTZ
Steve Jobs had something like a 90% approval rating from his employees. You hear stories about him b...
ASHTON KUTCHER
In the 1960s, everyone said that improving environmental quality would cost a great many jobs. By th...
GREGORY KNIGHT
No man can resist a woman who has an apple in her hand. It's theological. A woman with an apple in h...
PIA PERA
Este es un homenaje a los locos. A los inadaptados. A los rebeldes. A los alborotadores. A las ficha...
WALTER ISAACSON
Finally Jobs proposed Apple Computer. “I was on one of my fruitarian diets,” he explained. “I ...
STEVE JOBS
This service has created hundreds of new jobs and injected millions of dollars into our local econom...
JACOB DIPIETRE
Steve Jobs is the best at launching new products. They have to see how he does it.
MARISSA MAYER
As everyone in this room knows, Steve is one of the finest gentlemen you will ever meet in any walk ...
CHARLES WANG
Dive into the river of the present, but don't thrash about, go with the flow.
JIM GENOVESE
The museum has probably the finest collection of its kind in the country.
JAMES DORAN
Anyway, the apple is essential. How come these hens don't get it? They go to church year after year,...
PIA PERA
Steve Jobs has always had a bit of Buzz Lightyear in him: comically self-confident, ingenuously over...
KATIE HAFNER
When I heard the news that Steve Jobs had died, my mind flashed back to 1985, when I began my love a...
ANDREW ROSENTHAL
The pro-growth policies of Congress have helped created new jobs in the region and across the countr...
TIM MURPHY
Instead of making Quicken better with this, we created a new product to solve it specifically.
LISA ROGERS
With 10,000 construction jobs created, 2,000 permanent jobs, $250 million in annual economic impact ...
BRIAN MCLAUGHLIN
My acronym is WWSJD: What Would Steve Jobs Do?
AARON LEVIE
Most of us are latent Steve Jobs! We just need guts to surface.
HARESH SIPPY
Steve Jobs had a tendency to see things in a binary way: "A person was either a hero or a bozo, a pr...
WALTER ISAACSON
I'm baking an apple pie tonight, and I dont care Mr.Carb.. Im eating it at 10pm with ice cream,. Tak...
NERISSA IRVING
As Osborne famously declared, "Adequacy is sufficient. All else is superfluous." Jobs found that app...
WALTER ISAACSON
Even when America's economy has been by all measures healthy and the unemployment rate low, some...
ELAINE CHAO
You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype ...
JOHN QUELCH
You should never start a company with the goal of getting rich. Your goal should be making something...
WALTER ISAACSON
I've told you I don't live and die by the polls. Thus, I will refrain from pointing out that we're n...
, IN THE NEW REPUBLIC
I look forward to sitting down with Steve in the fall when we are scheduled to discuss Apple and Son...
ANDREW LACK
I look forward to sitting down with Steve in the fall when we are scheduled to discuss Apple and Son...
ANDREW LACK
Imagine the world of mobile based on Nokia and Motorola if Apple had not been restarted by a mission...
VINOD KHOSLA
I would love to have a long and serious conversation with the Pope. And Woody Allen, whom I have nev...
CHARLIE ROSE
Atlanta, in the last five years, has created more jobs than any other metropolitan area in the count...
DONALD RATAJCZAK
Business and growing jobs is about taking risk, sometimes failing, sometimes succeeding, but always ...
MITT ROMNEY
“Love is not to be discovered but felt.It is brewing in air across universe.One needs only open ey...
ANUJ SOMANY
I love working with Sally Field, and Steve Buscemi is one of the most giving, talented actors I'...
MEKHI PHIFER
Maybe that's what it all comes down to. Love, not as a surge of passion, but as a choice to commit t...
EMILY GIFFIN
He has the finest, fundamentally sound golf swing I've ever seen.
JACK NICKLAUS
I believe there is a product transition issue going on. I think that it has lost the mindshare of it...
ERIK SUPPIGER
Before I get to the point, let me say that I'm encouraged that Apple has managed its transition to I...
GENE STEINBERG
The legacy of Steve Jobs and the strength of Steve Jobs is that he established a company that's ...
AL-WALEED BIN TALAL
Sometimes, to relieve stress, he would soak his feet in the toilet, a practice that was not as sooth...
WALTER ISAACSON
He was a man too busy to flush toilets.
MONA SIMPSON
In two days he saw Rupert Murdoch, his son James, and the management of their Wall Street Journal; A...
WALTER ISAACSON
In a bravura demonstration of stonewalling, righteousness, and hurt sincerity, Steve Jobs successful...
WALTER ISAACSON
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don...
STEVE JOBS
I want it to be as beautiful as possible, even if it's inside the box. A great carpenter isn't going...
WALTER ISAACSON
The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac....
JOHN SCULLEY
The reality is that the economy is in great shape. It's created lots of good jobs?not bad jobs. We h...
EDWARD YARDENI
Steve Jobs was the only person capable of presenting a bug as a feature.
SUNNY KINGER
It is no longer just engineers who dominate our technology leadership, because it is no longer the c...
DAMON HOROWITZ
The object is jobs, Apple would be in Coyote Valley instead of Cupertino.
CHUCK REED
Civilised life, you know, is based on a huge number of illusions in which we all collaborate willing...
J.G. BALLARD
I think Steve Jobs is my idol.
MA HUATENG
Steve Francis wasn't playing like the Steve Francis we all know. I think he'll show the real Steve i...
DESHAWN STEVENSON
Arguably Apple's least successful core hardware product in decades, the Apple Watch could have b...
WALT MOSSBERG
We say that Apple Computer has been using the Apple mark in connection with musical content. It uses...
GEOFFREY VOS
It's a special person - and personality - who can lead a start-up to soaring success and sustain...
MARCUS BUCKINGHAM
Bringing in new business and new employers isn't our only job. We have to keep the people we have co...
ERIC PETERS
I think Steve will have a good year, especially with some of the new improvements he has made to his...
ELIZABETH WILLIAMS
Steve Jobs: “The best way to predict the future is to invent it.
WALTER ISAACSON
Why does an iPhone cost only a couple hundred dollars? Because, as the stage performer Mike Daisey d...
ERIC LIU
Steve has the most unbelievable range for a man that I've ever heard.
EYDIE GORME

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Computers themselves, and software yet to be developed, will revolutionize the way we learn.
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What we're doing here will send a giant ripple through the universe.
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Everything is important- that success is in the details.
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You have to trust in something - your gut, destiny, life, karma, whatever. This approach has never l...
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Details matter, it's worth waiting to get it right.
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You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not ...
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Focusing is about saying No.
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You can't just ask customers what they want and then try to give that to them. By the time you get i...
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Persistence is the twin sister of excellence. One is a matter of quality; the other, a matter of ti...
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Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma - whic...
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Don’t let the noise of others’ opinions drown out your own inner voice."

[Stanford...
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My girlfriend always laughs during sex - no matter what she's reading.
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Why join the navy if you can be a pirate?
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Almost everything: all external expectations, all pride all fear of embarrassment or failure. These ...
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It's really hard to design products by focus groups. A lot of times, people don't know what they wan...
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You can't connect the dots looking forward you can only connect them looking backwards. So you have ...
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Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make ...
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Part of what made the Macintosh great was that the people working on it were musicians, poets, and a...
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We've demonstrated a strong track record of being very disciplined with the use of our cash. We ...
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That's been one of my mantras - focus and simplicity. Simple can be harder than complex: You hav...
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The over-all point is that new technology will not necessarily replace old technology, but it will d...
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I think it's brought the world a lot closer together, and will continue to do that. There are do...
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If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, y...
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I learned about serif and san serif typefaces, about varying the amount of space between different l...
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For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
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My biological mother later found out that my mother had never graduated from college and that my fat...
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Design is a funny word. Some people think design means how it looks. But of course, if you dig deepe...
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Design is not just what it looks like and feels like. Design is how it works.
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The engineering is long gone in most PC companies. In the consumer electronics companies, they don&#...
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An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we ar...
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What is Apple, after all? Apple is about people who think 'outside the box,' people who want...
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I want to put a ding in the universe.
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Our DNA is as a consumer company - for that individual customer who's voting thumbs up or thumbs...
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Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with im...
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Your work is going to fill a large part of your life, and the only way to be truly satisfied is to d...
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This is what customers pay us for - to sweat all these details so it's easy and pleasant for the...
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Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we'...
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No one wants to die. Even people who want to go to heaven don't want to die to get there. And ye...
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Creativity is just connecting things. When you ask creative people how they did something, they feel...
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I get asked a lot why Apple's customers are so loyal. It's not because they belong to the Ch...
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Innovation distinguishes between a leader and a follower.
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I think money is a wonderful thing because it enables you to do things. It enables you to invest in ...
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Your time is limited, so don't waste it living someone else's life. Don't be trapped by ...
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We want to reinvent the phone. What's the killer app? The killer app is making calls! It's a...
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What we want to do is make a leapfrog product that is way smarter than any mobile device has ever be...
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First was the mouse. The second was the click wheel. And now, we're going to bring multi-touch t...
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In most people's vocabularies, design means veneer. It's interior decorating. It's the f...
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My favorite things in life don't cost any money. It's really clear that the most precious re...
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I met Woz when I was 13, at a friend's garage. He was about 18. He was, like, the first person I...
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Everyone here has the sense that right now is one of those moments when we are influencing the futur...
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Sometimes life hits you in the head with a brick. Don't lose faith.
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It's not a faith in technology. It's faith in people.
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A lot of people in our industry haven't had very diverse experiences. So they don't have eno...
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Be a yardstick of quality. Some people aren't used to an environment where excellence is expecte...
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Great things in business are never done by one person. They're done by a team of people.
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Each year has been so robust with problems and successes and learning experiences and human experien...
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The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to ma...
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The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a pri...
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The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a no...
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Pointing is a metaphor we all know. We've done a lot of studies and tests on that, and it's ...
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Woz is living his own life now. He hasn't been around Apple for about five years. But what he di...
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It took us three years to build the NeXT computer. If we'd given customers what they said they w...
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The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete ...
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I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the ...
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You know, my main reaction to this money thing is that it's humorous, all the attention to it, b...
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You'll see more and more perfection of that - computer as servant. But the next thing is going t...
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So when these people sell out, even though they get fabulously rich, they're gypping themselves ...
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Now, we are selling over 5 million songs a day now. Isn't that unbelievable? That's 58 songs...
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These technologies can make life easier, can let us touch people we might not otherwise. You may hav...
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We're going to be able to ask our computers to monitor things for us, and when certain condition...
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I've always wanted to own and control the primary technology in everything we do.
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Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus...
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But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this b...
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The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it wa...
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Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being W...
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We think the Mac will sell zillions, but we didn't build the Mac for anybody else. We built it f...
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Well, Apple invented the PC as we know it, and then it invented the graphical user interface as we k...
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And it comes from saying no to 1,000 things to make sure we don't get on the wrong track or try ...
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I don't think I've ever worked so hard on something, but working on Macintosh was the neates...
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I've done a lot of things I'm not proud of, such as getting my girlfriend pregnant when I wa...
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Apple took the edge off the word 'computer.'
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Apple's market share is bigger than BMW's or Mercedes's or Porsche's in the automoti...
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We don't get a chance to do that many things, and every one should be really excellent. Because ...
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It takes these very simple-minded instructions - 'Go fetch a number, add it to this number, put ...
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The most compelling reason for most people to buy a computer for the home will be to link it to a na...
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Japan's very interesting. Some people think it copies things. I don't think that anymore. I ...
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The system is that there is no system. That doesn't mean we don't have process. Apple is a v...
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As individuals, people are inherently good. I have a somewhat more pessimistic view of people in gro...
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I'm sorry, it's true. Having children really changes your view on these things. We're bo...
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I'm an optimist in the sense that I believe humans are noble and honorable, and some of them are...
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When you're young, you look at television and think, there's a conspiracy. The networks have...
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To turn really interesting ideas and fledgling technologies into a company that can continue to inno...
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I think we're having fun. I think our customers really like our products. And we're always t...
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The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with ver...
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I'm very excited about having the Internet in my den.
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The reason that Apple is able to create products like the iPad is because we've always tried to ...
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This revolution, the information revoultion, is a revolution of free energy as well, but of another ...
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I believe life is an intelligent thing: that things aren't random.
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Stay hungry, stay foolish.
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It is piracy, not overt online music stores, which is our main competitor.
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We made the buttons on the screen look so good you'll want to lick them.
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There's no other company that could make a MacBook Air and the reason is that not only do we con...
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It's hard to tell with these Internet startups if they're really interested in building comp...
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You can't just ask customers what they want and then try to give that to them. By the time you g...
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We hire people who want to make the best things in the world.
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And one more thing.
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Of all the inventions of humans, the computer is going to rank near or at the top as history unfolds...
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Our goal is to make the best devices in the world, not to be the biggest.
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Things don't have to change the world to be important.
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When you're a carpenter making a beautiful chest of drawers, you're not going to use a piece...
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We're just enthusiastic about what we do.
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Bottom line is, I didn't return to Apple to make a fortune. I've been very lucky in my life ...
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I have a great respect for incremental improvement, and I've done that sort of thing in my life,...
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Most people have no concept of how an automatic transmission works, yet they know how to drive a car...
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For the past 33 years, I have looked in the mirror every morning and asked myself: 'If today wer...
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Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy...
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Technology is nothing. What's important is that you have a faith in people, that they're bas...
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If you're gonna make connections which are innovative... you have to not have the same bag of ex...
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You can't connect the dots looking forward; you can only connect them looking backwards. So you ...
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My model for business is The Beatles: They were four guys that kept each others' negative tenden...
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It's not about charisma and personality, it's about results and products and those very bedr...
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Great things in business are never done by one person. They're done by a team of people.
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My model for business is The Beatles. They were four guys who kept each other kind of negative tende...
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We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know,...
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I think right now it's a battle for the mindshare of developers and for the mindshare of custome...
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.. almost everything – all external expectations, all pride, all fear of embarrassment or failure -...
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Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma, which...
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Sometimes life is going to hit you in the head with a brick. Don't lose faith.
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No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet, d...
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Quality is more important than quantity. One home run is much better than two doubles.
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I'm as proud of what we don't do as I am of what we do.
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The hardest thing when you think about focusing. You think focusing is about saying "Yes." No. Focus...
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I'm sure a lot of you had this experience when you're changing. You're growing as a person and peopl...
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I don't think it's good that we're perceived as different I think it's important we're perceived as ...
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Every good product I've ever seen is because a group of people cared deeply about making something w...
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I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very char...
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The people who are doing the work are the moving force behind the Macintosh. My job is to create a s...
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So we went to Atari and said, 'Hey, we've got this amazing thing, even built with some of your parts...
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In most people's vocabularies, design means veneer. It's interior decorating. It's the fabric of the...
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I think we're having fun. I think our customers really like our products. And we're always trying to...
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Here's to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square h...
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Be a yardstick of quality. Some people aren't used to an environment where excellence is expected.
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Almost everything--all external expectations, all pride, all fear of embarrassment or failure--these...
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A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a ...
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I'm convinced that about half of what separates the successful entrepreneurs from non-successful one...
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Do you want to spend the rest of your life selling sugared water or do you want a chance to change t...
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I didn't see it then, but it turned out that getting fired from Apple was the best thing that could ...
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You've got to find what you love and that is as true for work as it is for lovers. Your work is goin...
STEVE JOBS
I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years o...
STEVE JOBS
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.
STEVE JOBS
It's better to be a pirate than to join the Navy.
STEVE JOBS
I'm convinced that about half of what separates the successful entrepreneurs from the non-successful...
STEVE JOBS
Insanely Great!
STEVE JOBS
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IB...
STEVE JOBS
It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do to...
STEVE JOBS
I've always wanted to own and control the primary technology in everything we do.
STEVE JOBS
And no, we don't know where it will lead. We just know there's something much bigger than an...
STEVE JOBS
I was lucky - I found what I loved to do early in life. Woz and I started Apple in my parents' g...
STEVE JOBS
We use industry standard RSS so that anyone can subscribe. You do not even need a Mac.
STEVE JOBS
This ushers in a new generation of iMacs. We started a partnership less than a year ago to make this...
STEVE JOBS
Monsters, Inc. may become our studio's fourth blockbuster, and provide ongoing revenues for years to...
STEVE JOBS
We are now in the phase of development where the foundational stuff is behind us,
STEVE JOBS
It's really very beautiful and very thin.
STEVE JOBS
This is the direct result of our focus on innovation and the immense talent and creativity at Apple....
STEVE JOBS
I think it's just the beginning.
STEVE JOBS
professional.
STEVE JOBS
We've got a lot of Japanese content on the store and we'll be adding even more as the months go on, ...
STEVE JOBS
Well, something had to leak,
STEVE JOBS
A LITTLE TASTE.
STEVE JOBS
WE PULLED IT OFF.
STEVE JOBS
We've got five or six things to tell you about today, so let's get started.
STEVE JOBS
We know Mac OS X is not perfect,
STEVE JOBS
X factor.
STEVE JOBS
It is not clear that buying songs over the air makes economic sense. I am skeptical because of the c...
STEVE JOBS
We're working on that too, but I'm not so sure it will be successful.
STEVE JOBS
We'll occupy both of them.
STEVE JOBS
You could have a negative view of having 4 or 5 percent share, but one of the positives is that you ...
STEVE JOBS
We're going to keep going until we're faster than those guys,
STEVE JOBS
You've given us the time to get this turned around and get the volumes back up, and we deeply apprec...
STEVE JOBS
to discover the deep sources of his character and motivation; what makes him exceptional as well as ...
STEVE JOBS
And you guys were putting Java in light bulbs and everything else,
STEVE JOBS
[Apple wants to make] not only the most powerful Macintosh built, but the most powerful [system] in ...
STEVE JOBS
We have modified the Mac OS so it can boot over a network. It thinks it's doing it locally, but it's...
STEVE JOBS
It's a non-issue for us... We sell computers.
STEVE JOBS
We think this is a real breakthrough. It's never before been done, where you can buy hit prime-time ...
STEVE JOBS
That same innovation, that same engineering, that same talent applied where we don't run up against ...
STEVE JOBS