I'm just recording a culture, ... It's more sharing the experience.

It puts you in a place, ... You might call it the most religious experience you could ever have. You're out there with God.

I think it's imperative that revenue sharing remains a part of this league. I think it'd be a sad day for this league if we blow this thing by going our own way. There are one or two owners gung ho about going their own way. But revenue sharing led to the collective bargaining agreement. It led to the salary cap. It's made us. It's sustained us.

That got us started on revenue sharing, and we couldn't have done it without all the teams.

When it comes to sharing the experience of legendary Jeep 4x4 capability with consumers, Jeep has done it through Camp Jeep, Jeep Jamborees, music, gaming, extreme sports and many other award-winning activities. Camp Jeep On The Road is a way for the Jeep brand to take some of the most exciting elements of these programs to consumers who haven't been able to join us in the past.

They log a lot of miles and have a lot of experience. When you are a car driver, you may have kids in the back, you may have a lot of other distractions going on in the vehicle that might pull you away from being able to judge a situation.