I'm very partial to the quirky business needing a little help.

There's no assurance you'll get paid. None whatsoever.

People fall through the cracks all the time, and she seemed sincere in trying to build herself back up as she got better.

The evidence is overwhelming that even simple changes can be a big help and have a huge cumulative impact. If every American switched just three light bulbs to compact fluorescent bulbs, it would be the equivalent of taking 3.5 million cars off the road. If everyone switched to a car with five miles-per-gallon better mileage, that would be equal to the taking another 150 million automobiles off the roads. Individual actions add up to big changes.

I think it's a great attempt to popularize the book business, and boy, do we need it. It's a good thing, as we try to expand our readers, to put the public into this. I think it's important to have the consumer not only buy the book, but confirm that this is the best book of the year.

You're constantly coming up with services to help citizens, and then you have to modify your business processes and your internal applications to continue to support it and make it possible.