Imax has 'The Matrix' in its format. But it is an R-rated movie and we probably wouldn't do that but we actually haven't built all our criteria yet.

The size of the film is enormous. Take our space films, 'To Fly' and the others -- they are the size of a coffee table. This is the size of a large, large conference table.

The Polar Express. It did really well over Thanksgiving and it's still doing well during the lull.

When the studio released 'Spider-Man' in Imax format, we got a huge amount of calls and people were disappointed we didn't book it. So we were anxious to deliver this to Washington.

You don't go to an X-rated movie if you don't want to watch it.

This movie thing is creative. It's the most creative thing I've done in years.