In a way, for the kids who have the most trouble, it's sort of like they can't let the past be the past.

This is getting crazy over here. We've never had so much trouble as in the past year.

Oysters in the Chesapeake Bay are in serious, serious trouble. They've had such a drastic decline in the past century. And things are not getting better under current management strategies.

[Clutter is a problem buyers have trouble looking past.] Everything should be crisp, clean and very minimal, ... Walk through a model home and use that as your model.

We did that because we don't want kids in foul trouble. … We try to match up on their better shooters and we came in trying to tilt our zone. We were fortunate they missed a lot of shots.

Companies that don't understand that these kids are different as consumers, are going to be in deep trouble, too. I mean they have huge power as consumers, much bigger than the baby boom per capita. We really need to wake up and understand. Because it's going to affect the brand, it will affect everything that we know about marketing.