In a way, I was spoon-fed, if you will, a career. It was fully manufactured by a studio that believed that they could put me on their posters and turn me into their bottle of Coca-Cola, their product.

The Coca-Cola System is fully activated to meet the demands,

I've never figured out who 'Heath Ledger' is on film: 'This is what you expect when you hire me, and it will be recognizable.'

Marlboro is the equivalent of Coca-Cola,

throwing eggs at them. I purposely don't hit anybody because they'd turn around and sue me. I was lobbing the eggs at the rocks next to them. It's all you can do.

Other than last year, with Meijer and Coca-Cola, we didn't have a clue what we were doing and never even expected to be in the 500, and we've always managed to put a deal together. It has been an uphill battle ... but we're not giving up.