In life, everybody faces choices between doing what's popular, easy, and wrong vs. doing what's lonely, difficult, and right. These decisions intensify when you run a company, because the consequences get magnified 1,000 fold. As in life, the excuses for CEOs making the wrong choice are always plentiful.

Ben Horowitz

Ben Horowitz

Always Because Between Ceos Choice Choices Company Consequences Decisions Difficult Doing Easy Everybody Excuses Faces Fold Get Life Lonely Making Plentiful Popular Right Run Wrong You

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