In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.

Amazon's prospects, in my view, are at best limited. They may do some wonderful things, but the market isn't there. It's like a jockey beating a horse with three legs,

Do not bother asking who is in first or second... Because we are all in last.

Poetry is, first and last, language - the rest is filler.

Darwin's Theory Survival of the Fittest, also applies into Business. Companies which consistently innovate, keep itself updated with customer's needs, market trends, check out their competition and accordingly make the strategy to evolve and keep them ahead of competition are the ones which are best suited for survival in Business Environment Evolution