In my 16 years at the market, this has been by far the biggest and most successful. And mostly, they are telling me they are happy.

It's definitely established Berlin as an important place. Now the feeling is 'Berlin is a must'.

The American Film Market gave us a big gift last year by moving to November from the end of February.

It lets us manage life in a less than completely planned way. We can coordinate the organization of the day in real time. A lot of BlackBerries are used this way not only at work but planning the family day. We can coordinate with our partner who's going to get the child and do it from anywhere. E-mail has this addictive property, even on our desktop.

All the behaviors were probably already in place but nascent. They became determined by the properties of technology — and BlackBerries hit it hard.

The notion of Exile Island was to remove someone socially as well as physically from the game. But there's simply not enough time, and you would see the same thing over and over: People hungry, sitting in the rain and trying to figure out how many more hours until they can go back to their beach.