In my 40s - when I was giving to the Red Cross, United Jewish Appeal and other charities - I said to myself, this is all well and good, but these are really amorphous things, and maybe there are some causes out there that I really give a damn about.

The Jewish people can do a lot of good if we stay united and strong - Israel and the Diaspora working together. If we don't, I always worry about the continuation of the Jewish people in Israel and abroad.

We'll go on trying until we do get through, and the Red Cross obviously has a good local network, and I'm sure those people will help us.

Across all religions in the United States, people 18-30 are more spiritual than before, but they don't like organized religion. What sets Birthright apart is that no one's hitting on you to be Jewish in any particular way, and you can define Jewish any way you want.

Any time that you can give the consumer more of what they want, it's a good thing. I said from Day 1 that the unbundling of the album is a good thing.

Red is a colour I've felt very strongly about. Maybe red is a very Indian colour, maybe it's one of those things that I grew up with and recognise at some other level.