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In my first start-up, I had an initial advertising budget of $5 per day total. That would buy us 100 clicks per day. At $5 per day, marketing people scoffed and said that is too small to matter. But if you think about it, to an engineer, 100 real humans everyday giving your product a try means you can really start improving.


Eric Ries

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ERIC LINDROS Disappointment is a sort of bankruptcy -- the bankruptcy of a soul that expends too much in hope and...
ERIC HOFFER Our credulity is greatest concerning the things we know least about. And since we know least about o...
ERIC HOFFER The effectiveness of a doctrine does not come from its meaning but from its certitude. No doctrine h...
ERIC HOFFER Win as if you were used to it, lose as if you enjoyed it for a change.
GOLNIK ERIC We don't change what we are, we change what we think what we are.
ERIC BUTTERWORTH A grievance is most poignant when almost redressed.
ERIC HOFFER There is perhaps no more reliable indicator of a society's ripeness for a mass movement than the pre...
ERIC HOFFER The self-styled intellectual who is impotent with pen and ink hungers to write history with sword an...
ERIC HOFFER We can never really be prepared for that which is wholly new. We have to adjust ourselves, and every...
ERIC HOFFER Competing with an other is exhilarating, challenging, and healthy. That is what Games are for. When...
ERIC PARSLOW A successful social technique consists perhaps in finding unobjectionable means for individual self-...
ERIC HOFFER Absence of communication between necessarily linked parties ensures eventual conflict.
ERIC PARSLOW The notion of implied meaning is the root of misunderstanding.
ERIC PARSLOW To spell out the obvious is often to call it in question.
ERIC HOFFER We never say so much as when we do not quite know what we want to say. We need few words when we hav...
ERIC HOFFER To become different from what we are, we must have some awareness of what we are.
ERIC HOFFER The well adjusted make poor prophets. A pleasant existence blinds us to the possibilities of drastic...
ERIC HOFFER Art is skill, that is the first meaning of the word.
ERIC GILL Prosperity is not just having things. It is the consciousness that attracts the things. Prosperity i...
ERIC BUTTERWORTH Man is the only creature that strives to surpass himself, and yearns for the impossible.
ERIC HOFFER The suspicious mind believes more than it doubts. It believes in a formidable and ineradicable evil ...
ERIC HOFFER