In off-the-record interviews with us, Frey admitted embellishing facts in the book for dramatic impact.

The only stuff we looked at were incidents for which there are a paper trail ... (and) everything we looked up was full of lies. (Winfrey said) the belief this book is changing the lives of people trumps the fact that maybe the story is a fake. You would expect somebody in her position would take the ethical stand.

It's not often we have people who have been convicted of a crime -- in her case took a plea -- and have been photographed, booking photo taken, under supervised release, that they would think that the distribution of their police photo shouldn't be done. That's a new one for us.

We knew right then and there that we had fire, a lot of fire.

The cost of doing that, to have a dramatic impact, will be between $100 and $200 for most small buildings.

We have some things to point to that we think are successful. We had a record number of interviews this year, over 25. . . We also had for the first time a trade for an African-American coach.