In older generations ... I don't think this is ever going to have mainstream appeal.

It's not really even looked at as violent or shooting, it's more about teamwork, like soccer or football.

Corporations are dropping hundreds of millions of dollars on a TV ad, and kids don't even watch TV. They're missing this demographic.

Every generation wants to be the last. Every generation hates the next trend in music they can't understand. We hate to give up those reins of our culture. To find our own music playing in elevators. The ballad for our revolution, turned into background music for a television commercial. To find our generation's clothes and hair suddenly retro.

We need to remember across generations that there is as much to learn as there is to teach.

Every generation needs a new revolution.