In order to gain the tools to fully address the broad impact of business on society, economic success is indispensable.

A free economy is as essential to society as democratic political institutions. A strong market-based economy is the fertile ground for democratic freedoms that we think are important.

There is a perverse incentive to overspend some, in order to get more.

A successful business comes from primarily attaining more customers and repeat sales.

We have seen that in this country in the last few years, particularly on Wall Street, with the rise of the old human frailty of greed. This occurs when people begin to serve only their own needs to the detriment of everyone else.

We obviously want to produce things that people want. We are going to continue to do that in an environmentally responsible way, while still being aware of the physical, scientific, and practical issues that we have to deal with.