In our industry, there are so many competing companies and games, and they have people constantly out spying on competition. For example, Valve in Seattle tries to keep their location a secret.

Playing games is the dessert. Our real market is people doing everyday things. Rather than pulling your mobile phone in and out of your pocket, we want to create an all-day flow; whether you're going to the doctor or a meeting or hanging out, you will all of a sudden be amplified by the collective knowledge that is on the web.

We treat human biology as our center point. Everyone already has a head-mounted display. It's your head!

For cool things to happen, you have to get out of your comfort zone.

When you are doing something neat, and you're doing it with neat people, and there is that convergence, something amazing will happen.

Imagine you are walking in China, and all the billboards are in English. And at the restaurants, as the people are talking to you, there are live subtitles. You don't even realize you are in a computer; it's just happening.