In September, 6 of the 10 top-selling items on Amazon.com were from our electronics store.

We have for five years now declined to predict when Amazon.com might be profitable ... and we are finally answering that question.

We are thrilled to have Joe at Amazon.

It's expensive, but it has a lot of benefits ... for Amazon and Amazon shareholders. It not only saves them on shipping; it changes the way they think about and use Amazon. We've seen significant lift in Amazon Prime members. It's a short-term investment, [but] one of the most important things that we're doing over the long term.

Your margin is my opportunity.

There's evidence that Amazon has done its homework. "They used insight to refine an offering that would serve this customer base and add more margin to the business. "Be assured, Amazon has been doing the same with all their businesses. They are watching their customers, listening to what they say and then designing their business to meet their customers' needs. Amazon will not lose in this market. They will take business from every other retailer, online or on the street.