In the 1960s, if you introduced a new product to America, 90% of the people who viewed it for the first time believed in the corporate promise. Then 40 years later if you performed the same exercise, less than 10% of the public believed it was true. The fracturing of trust is based on the fact that the consumer has been let down.

Howard Schultz

Howard Schultz

America Based Been Believed Consumer Corporate Down Exercise Fact First First Time Introduced Later Less Let Down New People Performed Product Promise Public Same Than Then Time True Trust Viewed Who Years You

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